Connected Accounting
Brand Identity
Design
Services
Accounting
Women-Owned
B2C
Industry
Website
Scope
Connected Accounting needed a brand refresh in order to relate to a broader audience, grow their company, and express their genuine passion for accounting. They needed a less feminine logo, a fresh color palette with a pop of color, and a more unique typeface to invigorate their brand.
Solution
Fearless Foundry designed a timeless logo—it has clean lines that are unique in the accounting space and appeals to a variety of businesses seeking accounting services. We incorporated colors that reflect accounting and tech, and added a pop of color to make them stand out from competitors. Their new typeface is legible and modern, which reflects their team’s fun spirit.
The old and new Connected Accounting logos.
Connected Accounting’s responsive logo system.
Connected Accounting’s new color palette.
Connected Accounting’s new website utilizing the new typeface.
Connected Accounting’s logo in use.